I am a Product Marketeer with a focus on managing product strategy from 'cradle to grave' across a variety of product types.
I love creating full marketing strategies for products in competitive sectors where resonance of message is the difference between market leadership and market follower.
Product marketing in today's digital world is more challenging than it has ever been with more ways for a consumer to assess the value of a company's products than could ever have been imagined 20 years ago.
And yet the key elements of the marketing mix (Product, Price, Place, Promotion) - the 4 p's - are as relevant today as they have ever been.
I am passionate about applying the mix to marketing strategies that utilise the power of digital media to enhance product relevancy and delight target consumers (B2C or B2B).